Earlier this year we developed a Californian-themed experiential campaign following Echo Falls’ listing in Dutch supermarket Albert Heijn. With our branded Airstream and the Echo Falls team we visited 25 flagship stores across the Netherlands, to encourage consumers to purchase bottles with promotional neck-tags, with which they could enter a competition to win one of four holidays to California or one of hundred of California beach hampers.
The team also took digital photos of customers with the Echo Falls Airstream which could be accessed on the Dutch Echo Falls Facebook page. The public were unanimous in their enthusiastic reactions to the team and the Airstream. The promotion effectively communicated our California message and raised awareness of the category and brand as well as successfully driving purchase.